Understanding Corporate Bonds: Ratings, Sales and Types

Understanding Corporate Bonds: Ratings, Sales and Types

What Are Corporate Bonds?

Corporate bonds are debt instruments issued by a company to raise capital from the market to fund its activities. Investors buying the bonds lend money to the concern; in return, however, they receive periodic interest payments with the return of principals at the end of the bond's life. Normally, the return on the bond is tied to the future revenues and profits of the firm. The bond can be supported by physical assets belonging to the company at times.

Types of Corporate Bonds

1. Investment-grade bonds: Issued by companies with high credit ratings, offering lower interest rates as the risk involved is very less.

2. High-yield bonds: Issued by companies with lower credit ratings.

3. Convertible bonds: The bondholders have the option to convert their bonds into a specified number of the company's shares at a predetermined converting ratio.

4. Callable bonds: These bonds can be redeemed by the issuer before maturity.

5. Zero-coupon bonds: Zero-coupon bonds are sold at a discount to their face value and do not pay periodic interest. Instead, the full face value is paid to the investor at maturity.

Corporate Bond Ratings

Ahead of issuance would be a rating process by rating companies like Standard & Poor's, Mooodys, and Fitch on the creditworthiness of an issuer. Each has its rating system; however, "Triple-A" is the best grade for bonds, and high-yield is the low-rated manufacturer. Ratings help investors gauge bond quality and influence interest rates, investment interest, and pricing. Companies suffering financial crises may issue income bonds, which pay at higher rates but do not require the regular interest payment to be made in order to raise capital.

How Corporate Bonds Are Sold

Corporate bonds in the US are typically sold through underwriting processes managed by investment banks or brokerage firms. Here's how it generally works:

1. Issuance Preparation: A corporation decides to raise funds through bonds. They work with financial advisors to determine the bond's terms, such as interest rate, maturity date, and total amount to be raised.

2. Underwriting Agreement: The corporation selects an underwriter (usually an investment bank) to facilitate the bond issuance. The underwriter agrees to purchase the entire bond issue at a negotiated price and then resell the bonds to investors.

3. Due Diligence: The underwriter conducts due diligence on the issuing corporation to assess creditworthiness and risks associated with the bonds. This helps set the interest rate (coupon rate) and other terms.

4. Marketing: The underwriter markets the bonds to potential investors, which may include institutional investors, pension funds, mutual funds, and individual investors. They promote the bond's features and potential returns.

5. Pricing: Once there is sufficient investor interest, the underwriter sets the final price at which the bonds will be sold to the public. This price reflects the market demand and prevailing interest rates.

6. Distribution: The bonds are then distributed to investors through the underwriter's network. Investors purchase the bonds directly from the underwriter or through secondary market transactions.

7. Trading and Settlement: After issuance, the bonds may continue to trade on the secondary market. Investors can buy and sell bonds through brokerage firms or financial institutions, with transactions settled through clearing systems.

This process allows corporations to access capital from a broad range of investors while providing investors with opportunities to invest in corporate debt securities.

Corporate Bonds vs. Stocks

Corporate bond is a debt instrument where an investor is lending money to the company whereas buying stocks of a company means buying an ownership share in the company. The bondholder, who invests in bonds will get a regular dividend as per the coupon rate till the bond matures and on the flip side, the investor who invests in stocks will be liable to both profits and losses of the company. The investor’s stake rises or fall as the value of stocks rises or falls, and the stakeholder may sell his stocks when the price rises to earn more. The companies also issues convertible bonds, where an investor can convert his bonds to stocks after meeting all the terms and conditions of the company.

Compound real estate bonds

Compound real estate bonds are investment instruments that combine the security of U.S. Treasuries with the potential for high returns from real estate ventures. These bonds offer investors a fixed annual percentage yield (APY), typically around 8.5%, compounded daily. The investor can also withdraw his funds at anytime without any penalties. They are structured to provide steady income and growth, making them attractive for those seeking to diversify their investment portfolios while benefiting from the stability of real estate assets. 

Bottom line

Corporate bonds serve as crucial debt instruments for companies to raise capital from the market, offering investors periodic interest payments and return of principal at maturity.

Setup a call with bond specialist

For more information or to begin your investment journey with Compound High Yield Savings Bond, please contact us at

Reach us by phone
Call our compound care team by phone at +1-800-560-5215
  • Monday-Friday: 8am - 9pm (ET)
  • Saturday: 9am - 8pm (ET)